Any gamer old enough to remember the NES being a big thing remembers Capcom's "Ghosts 'n Goblins" series.
A tough as nails series of platformers that brutally punished you for the slightest errors, and actually required you to complete the games twice, to see their respective endings...Now these games were brutally difficult by "Nintendo Hard" standards. To this day, gaming veterans have a love/hate relationship to them.
Honestly, had I been the publisher of the series, I would have looked upon the bullshit my developers had made, then said..."Hey Dickbutt and Friends! If you want your paychecks, you have to make the entire game all over again!"